CPG/FMCG Sales Director (Education Sector) Job at FS Drinks, Los Angeles, CA

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  • FS Drinks
  • Los Angeles, CA

Job Description

THIS IS AN EQUITY + COMMISSION COMPENSATION ROLE.

What We’re Looking For

We're looking for a boba lover with the creativity to get our RTD ready-to-drink boba beverages into education-related campuses, institutions, and organizations.

We have a team already working on conventional retail channels like supermarkets, convenience stores, warehouse clubs, or food service channels like restaurants and cafes. We're now recruiting for someone with insights and networks into the food service programs and placements at educational institutions, such as universities and colleges, whether it be on-campus cafeterias, dining halls, quick service restaurants, or retail outlets. Ideally, you’ll have experience and achievements selling into the education industry.

If you do not have direct, professional experience selling into the education industry but are confident in your insights, networks, and entrepreneurial spirit, let’s talk as well. 

What Are Our Expectations?

We expect you to proactively identify educational institution departments and stakeholders with decision-making authority, approach them, and negotiate vendor or distribution agreements to make our RTD boba beverage products readily available to student, faculty, and guest consumers on campus.

You’ll establish and manage the customer-vendor relationship with them, as a trusted business partner, if not their best friend forever. You'll regularly check in to see how our product is received and performing in their environment with their audiences to foster discovery, trial, ongoing consumption, and long-term brand satisfaction.

You'll work closely with the rest of us as a tight-knit team, discussing overall business issues and decisions, advocating and supporting each other towards our shared vision of our company and brand's future. We expect you to have an owner's mentality and spirit.

Prior experience and accomplishments in the CPG consumer packaged goods industry, in a sales or business development role, will help you help us... which—if you think about it—ultimately helps you again.

You should be fluent in work productivity software like Google Workspace and communication tools like Slack.

You should be diligent in documenting, tracking, and reporting your outreach, prospecting, meetings, and negotiation results.

You should be comfortable with business travel and working in the field, as much of your role is face-to-face interaction with your sales prospects and account partners.

You are based in California, sunny California, specifically Los Angeles or San Francisco.

You will work with us on a full-time basis, and dream about our boba when unconscious.

What Are We Offering?

We're offering an above-average commission rate on all sales from accounts you bring in and service, which you can apply towards building a sizable equity stake in the company that makes you a true co-owner and partner with the rest of us, or take as cash commissions each month.

This is not a fit for everyone, or even most people. Please carefully evaluate your personal financial needs against your ambitions and interests before applying. All existing partners have committed to not drawing a base salary until our company has reached a target revenue benchmark, with your contribution and leadership.

Who Are We?

FS Drinks is a young bottled boba beverages brand, a registered Delaware corporation, headquartered in California.

We are backed by TZG Partners, a trans-Pacific investment firm founded by Stanford University alumni with 22 years of successful new business ventures currently growing 11 portfolio companies.

We are also an independent offshoot of 斐素 FSTea, the leading chilled milk tea brand sold in over 11,000 outlets in China, including all the major online ecommerce platforms and traditional brick-and-mortal retailers. FS USA is part of FS’s international expansion.

We began product and supply chain development in late 2022, launched our line of clean-label RTD boba beverages at Expo West 2024, and are busy growing offline sales and distribution as we seek to become the leader in the RTD boba beverage category. We are currently available in retail in Northern California, the Pacific Northwest, and soon Southern California.

We are immensely proud of our products, being the first brand in the category to bring genuinely happy, bouncy, chewy crystal boba—made from the konjac plant, a prebiotic healthy superfood from East and Southeast Asia—with ready-to-drink convenience, featuring premium natural ingredients with no artificial ingredients or preservatives for modern dietary sensibilities. Our philosophy revolves around great tasting beverages made with simple, natural ingredients ordinary consumers recognize, can pronounce, and don't need to Google.

Our team is multicultural, with diverse educational and professional accomplishments, thoughtful, hard-working, prone to having a good laugh, and indulging in a bit of silliness.

Please visit our website at fsdrinks.com and peruse our socials to learn more.

How to Apply

Please apply via LinkedIn. A cover letter introducing your fit and aspirations is encouraged to help you stand out from other applicants. We apologize in advance if we cannot respond to every applicant. Those under consideration will be contacted to schedule an interview with our team. Our interview will revolve around your ideas for where our product can appear and why you're equipped or positioned to get our products there.

Job Tags

Full time,

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