American Bath Group is a leading manufacturer of high-quality bathing products, dedicated to innovation, craftsmanship, and customer satisfaction. With a strong portfolio of trusted brands, we provide a wide range of tubs, showers, and bathing solutions designed for both residential and commercial applications. Our commitment to excellence, safety, and sustainability drives us to create products that enhance everyday life. At American Bath Group, we value teamwork, integrity, and continuous improvement, making us a great place to build a rewarding career in the manufacturing industry.
Job Overview
The Digital Marketing Manager will serve as a player/coach, overseeing the digital marketing strategy for American Bath Group’s wholesale marketing team while managing content and campaign execution to a team of 2-3 direct reports and external agencies. This role balances strategic leadership with hands-on work, focusing on data analysis, coaching, and identifying opportunities to optimize performance across SEO/SEM, social media, email marketing, and CRM (HubSpot). The ideal candidate is a data-driven leader who can lead teams, manage agencies, and step in for targeted tasks to drive results. This manager will collaborate closely with channel and sales teams to align strategies with market needs, competition, and field insights.
Key Responsibilities
Qualifications
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