Job Description

Company Description

LatinBrand, a full-service multicultural agency, seeks a Mass Media and Digital Media specialist with experience in regional and national buys in the US. For more information about our agency, visit our website (

Role Description

The specialist will plan, negotiate, manage, and coordinate mass media and digital media campaigns for general and multicultural audiences in different DMAs, smaller markets, and nationally.

Qualifications

• Experience at an advertising agency in the media department or with a media company.
• Strong communication and negotiation skills.
• Knowledge of the US media environment and existing relationships with US media partners.
• Ability to plan omnichannel campaigns for different target segments.
• Understanding of traditional mass media and digital media.
• Expertise with national media broadcasting networks but also with regional media networks.
• Exposure to mass and digital media tactics, including broadcast TV, radio, out-of-home, printed media, paid digital, and paid social media.
• Inclusion of added value and promotional components in mass media campaigns like interviews, informational segments, and no-charge spots.
• Ability to work independently and remotely.

Specifics

• Compensation is based on the candidate's experience and qualifications.
• Full-time/remote.
• Needs to be based in the Columbus, OH area.
• Experience in the Columbus media market.

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