Marketing Specialist Job at Insight Global, Chicago, IL

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  • Insight Global
  • Chicago, IL

Job Description

Required Skills & Experience

3-5 years of programmatic advertising account management or similar experience

Experience managing programmatic deal IDs within the industry’s leading DSPs/SSPs

Demonstrated ability to establish strong rapport with vendors and/or clients

Experience in supply path optimization (SPO) strategies and understanding of bidstream data analysis

Strong analytical skills with the ability to evaluate supply sources, auction dynamics, and pricing efficiency within programmatic advertising

Hands-on experience with inventory curation and direct publisher negotiations in a programmatic environment.

Bachelor’s degree (Business, Communications, or Journalism preferred)

Nice to Have Skills & Experience

Direct experience within The Trade Desk, Nexxen and/or Amazon DSP

Existing relationships with leading streaming vendors such as Disney (including Hulu), Netflix, Peacock, Paramount+, Amazon

Job Description

An employer is looking to add a Programmatic Supply Specialist to their team. This person is responsible for establishing and cultivating strong relationships with the industry’s leading digital publishers and for helping inform our client's go-to-market supply strategy. With ongoing input from internal teams, the Programmatic Supply Specialist will negotiate programmatic deals, analyze deal performance, and communicate key insights with relevant stakeholders. The ideal candidate has strong digital media buying experience with the ability to work independently, think strategically, and confidently make data-driven decisions that enhance our programmatic supply strategy.

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