Position Overview
We are seeking an experienced and detail-oriented Media Planner and Buyer with 3-5 years of
relevant experience to join our media team. This role requires an individual with expertise in
both traditional and digital media, a strategic mindset, and the ability to effectively analyze and
optimize campaign performance. The ideal candidate will have a proven track record in
planning, buying, and evaluating media across various channels, including digital, social, and
traditional media.
Key Responsibilities
● Strategic Media Planning:
○ Develop and execute holistic media plans for a National Quick Service
Restaurant brand with restaurants in Hawaii that align with both the National and
Hawaii marketing objectives and budget.
○ Utilize provided data to target audiences and select appropriate media channels
to maximize reach and campaign effectiveness.
○ Collaborate with other agency departments to ensure media plans complement
creative strategies and align with client goals.
■ Account Service - Planning
■ Digital Department - Setting up digital campaigns
● Media Buying:
○ Execute and negotiate media buys across digital platforms (CTV, Streaming
Audio, Display, Social), terrestrial radio, linear TV, and print.
○ Manage relationships with media vendors and negotiate rates to ensure cost
efficiency.
○ Monitor, optimize, and adjust media buys in real time to maximize ROI.
● Digital Media Expertise:
○ Plan, buy, and analyze digital advertising campaigns across display, video,
audio, social, and programmatic channels.
○ Track digital campaign performance using analytics tools and provide actionable
insights on an on-going basis from start to end of the campaign.
● Performance Analysis & Reporting:
○ Monitor campaign performance and optimize campaigns on an ongoing basis
○ Analyze campaign performance metrics and provide comprehensive reports to
clients and internal teams.
○ Use data to inform optimization strategies and future media planning.
○ Prepare post-campaign analysis and recommendations for continuous
improvement.
● Budget Management:
○ Manage and track media budgets effectively to ensure maximum ROI.
○ Reconcile media invoices and ensure accurate billing.
Key Qualifications
● Experience: Minimum 3-5 years of media planning and buying experience, preferably
within an agency setting.
● Digital Expertise: Proven experience with digital advertising platforms and DSPs.
● Channel Knowledge: Expertise across multiple channels including digital and traditional
media.
● Analytical Skills: Strong analytical skills with the ability to translate data into actionable
insights.
● Communication Skills: Excellent verbal and written communication skills to effectively
present strategies and results to clients and internal teams.
● Attention to Detail: Detail-oriented with strong organizational skills.
● Interpersonal and Relationship Building Skills: Ability to build and maintain good
working relationships with internal teams and media partners.
● Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related
field preferred.
● Proficiency with Media Related Software: Comfortable working with Microsoft Office,
inclusive of Excel, media planning and buying software (i.e. Strata)
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