Job Description

The Paid Search Specialist is responsible to set up and maintain multiple paid search campaigns in Google and Bing for a designated client list.

Duties/Responsibilities:

• Set up and maintain multiple PPC campaigns in Google Ads & Bing Ads for multiple clients
• Monitor, track and report on PPC campaigns
• Manage and optimize client campaigns
• Analyze website traffic and offer insights for improving campaigns
• Complete keyword research
• Complete competitor research
• Communicate paid search results and data to account teams
• Support the media lead on client needs as required
• Manage campaigns with all bid strategies
• Think critically and strategically when suggesting optimizations and provide rationale
• Develop proficiency in agency systems and processes
• Performs other duties as assigned.

Skills/Abilities:

• Google Analytics and Google Ads and/or Bing experience preferred, but not required
• Excellent organizational, written and verbal communication skills
• Working knowledge of media billing platforms and media reconciliation workflows, a plus

Qualifications:

• Bachelor’s Degree in Media, Marketing, Communications or related field is required.
• 1 year relevant experience building and managing paid search campaigns in Google and/or Bing
• Proficient at Microsoft Excel
• Automotive paid search experience, a plus
• Google Analytics certification, a plus

Benefits Offered:

• Stay Healthy: Medical: choose from 3 PPO plans or 1 HDHP with HSA; Dental, Vision
• Feel Secure: Basic Life, Short and Long Term Disability, Legal Plan, ID Theft, Flex Spending Account, Transit benefits
• Work-life Balance : Flexible PTO, Paid company holidays, Floating Holiday, Paid Parental and Primary Caregiver leave, Employee Assistance Program (EAP)
• Financial Wellness: Traditional and Roth 401(k) with a company match

Pinnacle Advertising is committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, ancestry, national origin, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy, perceived pregnancy, childbirth, religion, age, disability, genetic information, veteran status, medical condition, or other characteristics protected by state or federal law.

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