Public Relations Specialist Job at Cooler Master, Los Angeles County, CA

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  • Cooler Master
  • Los Angeles County, CA

Job Description

Key Responsibilities

  • Media Relations
  • Develop and maintain strong relationships with tech, lifestyle, and gaming media across key markets. Proactively pitch stories and secure high-impact coverage for brand and product initiatives.
  • Global PR Strategy
  • Design and implement global PR plans to support product launches, brand campaigns, and company milestones. Align messaging across regions and ensure brand consistency.
  • Crisis Communication
  • Manage sensitive issues and develop crisis communication plans. Act as a key advisor to internal stakeholders during high-impact moments.
  • Press Materials & Messaging
  • Write and localize press releases, media kits, FAQs, and executive talking points. Ensure messaging is on-brand, timely, and aligned with product strategy.
  • Events & Speaking Engagements
  • Support trade shows, media briefings, and product launch events. Identify and coordinate executive speaking opportunities and interviews.
  • Monitoring & Reporting
  • Track media coverage, sentiment, and key metrics to assess campaign performance. Deliver clear insights and recommendations for future initiatives.

Qualifications

  • 8+ years of experience in public relations, corporate communications, or brand storytelling.
  • Strong media network and track record of earned media placements.
  • Excellent writing and storytelling skills, both in English and Mandarin (preferred).
  • Ability to work cross-functionally with Product, Marketing, and Executive teams.
  • Experience in tech, gaming, or consumer electronics industries is a strong plus.
  • Comfortable working in a fast-paced, global environment with shifting priorities.
  • Passion for innovation, culture, and community-building.

Job Tags

Shift work,

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