General Manager Job at Golden State Storm, Sonoma, CA

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  • Golden State Storm
  • Sonoma, CA

Job Description

General Manager of the Women’s National Football Conference Team (Golden State Storm)

Location: San Francisco, San Jose, Oakland, Bay Area

The General Manager (GM) of a WNFC team is a dynamic leader with a comprehensive understanding of the tackle football landscape. The ideal candidate will have expertise in marketing, sports management, sponsorships, partnerships, operations, and public relations. This individual will confidently manage a growing industry and interact effectively with team owners, executives, sponsors, and athletes.

The Golden State Storm is the 18th franchise within the WNFC and slated to start playing in the 2026 season. 

Key Responsibilities :

1. League and Business Operations :

  • Master league rules, leadership recruitment, promotions, and communications.
  • Serve as a core liaison between league owners and players.
  • Contribute to increasing the league’s market value and visibility.

2. Conflict Resolution :

  • Address and resolve issues or disputes that threaten the league's integrity.

3. Strategic Collaboration :

  • Work closely with the ownership group to strategize organizational growth.

4. Team Management :

  • Oversee team operations, including supporting coaches with player recruitment, contracts, training, and performance.

5. Event Management :

  • Plan and organize sporting events such as tryouts and OTA’s, handling logistics, scheduling, marketing, and ensuring smooth execution.

6. Facility Management:

  • Manage sports facilities like stadiums and practice locations, focusing on scheduling, safety, and maximizing utilization.

7. Marketing and Promotion :

  • Develop and execute strategies to enhance team and athlete visibility and popularity through branding, sponsorships, advertising, and social media.

8. Financial Management :

  • Oversee team budgets, generate revenue, and plan finances. This includes managing ticket sales, merchandise, sponsorships, donors, and tax/legal filings.

9. Public Relations :

  • Manage communication and relationships with the media, fans, and the general public.

10. Legal and Ethical Issues :

  • Handle legal matters, contracts, intellectual property rights, and ethical considerations within the sports industry.

11. Sports Development (Community) :

  • Focus on grassroots and youth development programs to nurture talent and build a strong foundation for the future of sports.

Conditions of Work :

  • The GM should remain poised in public speaking, with the ability to think critically and confidently under various circumstances.
  • This is a part time position requiring 5-10 hours of work per week in the off season, and 15-20 hours per week during the season)
  • This is a contract, at-will position. The GM will receive a negotiable amount of commission on any cash deal, sponsorship, or investment originated by the GM’s office. Compensation will be reviewed annually based on overall league revenue.
  • The GM will be supported by all functions of the league office. All roles in the WNFC are at-will, and currently, no employees take a salary as we are building a startup business focused on supporting WNFC teams and athletes.

Job Tags

Contract work, Part time, Work at office, 10 hours per week,

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