Job Description

COMPANY OVERVIEW

Nixon is California’s iconic watch and accessories brand, born from action sports culture and 

always pushing the never been done. As a company we are creative, we are ambitious, we take risks. 

Above all, we want to build great products with the world’s youth as our audience. We collaborate 

with the best in the business: brands, athletes, retailers, causes. People who share our mindset 

and our belief that we can make an impact, one detail at a time.

POSITION SUMMARY

The Senior Digital Marketing Manager is responsible for the management, implementation, and 

execution of Nixon’s global digital marketing channels. They must operate with an eager, 

entrepreneurial, innovative mindset and cultivate strong connections within the Nixon global 

organization.

Working within the DTC team, this role is responsible for maximizing digital marketing channels to 

maximize revenue by increasing new customer acquisition and customer retention efforts across the 

key regions for Nixon, Australia, North America, and Europe.

The role will collaborate closely within the Nixon DTC / digital marketing teams to achieve or 

exceed overall Nixon predetermined digital marketing business objectives.

Key Responsibilities and Priorities:

Position Objectives

1. Execute best-in-class marketing campaign executions & performance through proactive 

optimizations and effective campaign management.

2. Develop insights and empower internal teams to understand performance results and opportunities 

to key Nixon stakeholders to scale profitably in digital marketing channels.

3. Research and bring fresh ideas and approaches to campaign executions for incremental 

improvements and program growth to reach business objectives.

Core Duties

• Management and oversight of Nixon’s marketing efforts on paid social, paid search, 

email/SMS/WhatsAPP program and other marketing channels as needed, including but not limited to 

affiliate, display, and TikTok Shop.

• Manage external partners and agencies that lend strategic guidance and execution for paid media 

channels such as affiliate, paid social, paid search, and display

• Driving consistent optimization to Nixon’s email program in the form of improved creative to 

drive conversion, expanding automation in the form of triggered emails, constantly thriving to grow 

1:1 consumer personalized messaging and reporting back to the organization regularly on the 

program’s output (What’s Working/What’s Not Working).

• Oversight of content development for digital marketing assets by briefing in creative requests 

into studio, review of proposed assets, approving and overseeing content / copy and ensuring Nixon 

standards are achieved.

• Ongoing analysis, optimization, and performance monitoring of campaigns across digital marketing 

channels, as directed.

• Support leveling up the MarTech stack as required to scale the DTC business.

• Evaluation of key performance indicators (KPIs) daily, weekly, monthly, and quarterly to meet or 

exceed business objectives.

• Organize and plan Global DTC Marketing calendar ensuring progressive marketing strategy 

including global alignment and maintaining any changes as well as brief in creative for paid media 

to creative.

• Lead the development, coordination, and facilitation of approval for Nixon’s promotional 

calendar, ensuring optimized timing, alignment to business objectives, cross-functional visibility, 

and consistent execution at a high creative standard.

• Act as a key liaison between Digital Marketing and Brand Marketing, partnering closely to drive 

cohesive storytelling, ensure brand-level initiatives translate into performance channels, and 

maintain alignment on creative priorities, campaign messaging, and strategic focus.

• Analyze tactical campaign performance data and identify optimization opportunities, campaign 

growth areas, and campaign performance challenges with recommendations.

• Work with the internal stakeholders to evaluate, implement and maintain relationships with key 

partners across inventory, audience data providers and campaign UX integrations for customized 

digital media solutions.

• Stay apprised of industry news, platforms and opportunities for Nixon, conversations with 

potential marketing vendors.

• Assist in the development of Go-to-Market (GTM) plans and scheduling.

• Work closely with internal merchandising, creative, development, site operations and customer 

service teams to represent marketing initiatives.

• Support the management of an internal resource executing on retention campaigns for primarily 

Email/SMS.

Key Requirements:

• Proven track record of managing DTC campaigns with aggressive ROAS, CAC and growth goals within 

positive unit economics.

• Experience with cross channel digital marketing programs with a DTC brand.

• Experience in the management of daily, weekly, monthly, and quarterly channel budgets, 

performance forecasting, and reconciliation of platform fees.

• Ability to analyze and interrupt performance data + business data to develop insights and action 

plans to maximize investments that includes identifying variances in performance and proactive 

forecasting of results.

Physical Requirements:

• The ideal candidate must be able to complete all physical requirements of the job with or 

without reasonable accommodation

• Must be able to remain in a stationary position, either sitting or standing, 50% of the time; 

standing desks are available

• Constantly operates a computer, and other office equipment such as calculator, copy machine and 

printers

• Indoor, office environment, not substantially exposed to adverse environmental 

conditions

IDEAL CANDIDATE

Education and Experience Requirements

• Bachelor’s or Master’s degree in business, marketing, statistics or relevant field 

preferred

• 3+ years of direct response campaign management for a brand or within a digital agency.

• Hands-on experience with Google Ads, Bing Ads, & Facebook / Instagram Ads, ESPs and TikTok shop 

management

• Understanding of digital marketing ecosystem from direct response digital marketing to creative 

brand development

• Be a proactive self-starter with strong attention to detail

Technical Skills and Experience

• Proficient with MS Office (Word, Excel, PowerPoint and Outlook)

• Experience in Google Ads, Bing Ads, Facebook/Instagram, Klaviyo and Google Analytics

Key Competencies

• Solid understanding of DTC businesses as well as digital marketing

• Strong organizational, time management, and prioritizing skills

• Strong written, verbal and presentation skills

• Ability to drive projects in a complex multi-stakeholder environment

• Results-driven, goal-oriented

• Problem solving, critical thinking

• Organized, detail-oriented

• Flexibility and adaptability to work with changing priorities, evolving responsibilities and 

scope of work in a rapidly growing company

• Team-oriented and collaborative

• Effective interpersonal skills

Come join the Nixon Team! Forward your resume to marketing.hire@nixon.com include ‘Marketing 

Manager’ in the subject line.

Salary range: $100k to $120k annual This position is in Carlsbad, CA, USA

Due to the volume of resumes we cannot respond to everyone personally, but we do thank you for your 

interest and for reaching out to Nixon. Please, no phone calls. Thank you!

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